"The rising cost of energy and groceries coupled with a struggling economy seems like a hopeless situation, but what if there's more to the story? Could there be a way for us to save ourselves?"
Disclaimer: All views expressed here are my own and do not necessarily reflect the views of the respective company. Some design elements have been changed from the original.
The ‘cost of living crisis’ refers to the fall in ‘real’ disposable incomes that the UK has experienced since late 2022. It mainly affects people in low-medium income groups. People in this category can only make fewer bad financial decisions before it affects their life in a significant way. This condition is set to worsen due to the ongoing financial crisis. But there is a problem.
“Design a mobile banking experience to help Britons navigate the cost of living crisis, with a focus on increasing financial literacy.”
Background research, Interviews and surveys were conducted to gather qualitative and quantitative data from users. After that I began to look through the data to find key insights that cloud be used to drive my research. From the insights listed below it was clear that there is a gap in the market that needs to be filled.
"The banking world's intricate nature has left competitors lagging behind as markets shift and evolve."
“The competitors are a mix of modern internet banks and traditional brick and mortar banks. For detailed insights refer to the full design report alailable below”
Whose lives will our application enhance and elevate?
After understanding each user with the help of empathy maps and user journey maps I moved on to ideations where techniques like rapid idea generation, Crazy 8’s and how might we were used to come up with three unique features for the application.