Ruben Joseph

The

Coffee

Design

Ruben Joseph

I’m a multidisciplinary designer and curious maker with over four years of experience across mobile, web design, and prototyping. I enjoy crafting thoughtful digital experiences and adding my personal touch to everything I create, driven by a simple idea: to create more than I consume.

Born and raised in Kochi, I grew up surrounded by a culture rich in craft and creativity. Today, I live and work in London, where I continue to explore design while learning from creatives worldwide.

My journey so far

Sequence of events over the years that led me to where I am.

2017

2017
B.Tech Computer Science

Karunya University

During my undergraduate years, I was still discovering my interests. I spent most of my time exploring creative side projects like game design, 3D modelling, and attending hackathons. Occasionally, I also created typography posters as a hobby.

2021

2021
UX Intern

FULL Creative

After university, I was unsure about a traditional software development role. During a campus interview, a designer who later became my mentor noticed my posters and recommended me for a UX internship, showing me the ropes and introducing me to the world of UX.

2021

2021
UI/UX Designer

Fluidesigns

I moved on to work at a design studio, contributing to multiple products, including those for Fortune 500 companies. During my time there, I wore many hats from creating wireframes and conducting user interviews to designing cross-platform applications.

2022

2022
MSc User Experience Design

Kingston University

Once the pandemic subsided and life began returning to normal, I decided to fully commit to a career in design. I researched master’s programs, chose Kingston, packed my bags, and moved to the UK, where I immersed myself in all things design.

2023

2023
Product Designer

Alliants

I joined the company as a Product Designer for AXP, helping scale the product and introduce new features. I worked with major names in the hospitality sector, including Four Seasons, Jumeirah, and Raffles, launching multiple modules from messaging and marketing to AI-driven solutions ensuring all client needs were met.

2025

2025
Sr. Product Designer

Alliants

As the main designer for the product, I am building a new design system from the ground up creating components, tokens, and documentation with the goal of unifying the product and giving it a fresh identity that reflects its capabilities.